Make your loyalty program a success by using effective marketing message

In order to have a successful loyalty program, your business needs to focus on creating effective messages that will be sent out to your members. 

It becomes critical to structure your messages in a proper way: relevance, message format and time, communication channel are of great importance in order to maximize the impact and you get noticed by people. 

1. Greeting message

Do not hesitate to personalize your welcome message to greet your new loyalty program users. In this message, you could give them more information about your business, the benefits of the program and for the new-comers, etc., but most often, a welcome gift goes a long way! This is not mandatory of course, but it is highly recommended in order to convince your customers to join your program.

2. “You’re almost there!”

This message helps to accelerate the number of times a person uses your App and keeps them coming back for more! It is applicable to all businesses, particularly to a food business using punch cards and offering a free drink for every 9 items purchased. “You’re almost there” lets the customer know that they’re only 1 or 2 cups away from receiving a free cup of coffee, which creates 

3. Missing you

This is another way to bring back the users of your loyalty program. If your POS is integrated with your loyalty solution, it will track the members who didn’t visit you for a long time. That information will help you send the user the right message for them. 

In a hyper-personalized world, it becomes critical to use the correct approach to convey a message to your loyalty program members.

Learn how Wefee1 can optimize your customer management experience by leveraging the power of personalization by requesting a demo today!

Ankita Srivastava

Ankita Srivastava

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