Drive your omnichannel marketing tactics forward

Nowadays, restaurants offer various services such as takeaway, delivery and dining. As a result, it is crucial for them to line up their messaging across all the channels they’re on, in order to boost customer experience.

Managing an omnichannel strategy is not as complex as it may seem, and results can exceed your expectations. Indeed, companies that have a strong omnichannel strategy see about a 10% increase in their annual revenue and those companies with a frail omnichannel strategy see about a 3% increase.

So, how does one improve their omnichannel strategy?

The solution is to go mobile. People across the globe have their phones on them all the time. This means, the best strategy is to use push notifications and SMS in order to be heard! Push notifications and SMS are a considerate tool for bringing value to your customers, improving brand loyalty, and driving sales. Another key feature which proves to be a game changer for businesses is customers data collection: you can indeed collect data on your customers’ tastes and preferences, likes and dislikes, making it easier for you to fine tune your messages for the future.

According to Accengage, 50 billion push notifications were sent to 900 million mobile users in 2018, which shows that 44% of customers who use Apple opt for push notifications whereas 91% of customers who use Android opt for them – and the average click-through rate was noted to be 8%.

But just because it is convenient for customers to get push notifications about your business, there is a limit to that too. Sometimes, they’ll lose their patience which might lead them to switch off the notifications, or worse, delete the application altogether. And that is definitely not good for the business. 

So, what’s the best way to get your mobile message across?

1. Personalize, personalize, personalize

One key rule is to use the data collected effectively. According to Localytics, the click-through rate is significantly higher when notifications are personalized. So how does one personalize the push notifications? As an example, you can create an individualized experience using the customer’s name and birthday. Remember: this is the chance for your business to show your customers that you care about them.

2. Right message to the right audience

For example, if you have a restaurant business, sending customers offers that are relevant to them makes more sense than sending everyone everything. It is important to target the content of the notifications to the concerned audience.

3. Time plays a key role

Timing is also important – it goes without saying that push notifications shouldn’t be sent out during the night time, when customers are asleep. Send them during the day time when they’re up and going about their day. Targeting them about a lunch menu discount? Send the push around 2 hours before lunch time, to make sure your members don’t forget about it when planning to order their food!

It is time to build a seamless omnichannel experience for your business today! Schedule a demo with a Wefee1 expert today to learn more about how you can make your business thrive!

Ankita Srivastava

Ankita Srivastava

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